This series of courses is designed with simplicity in mind. You can go nearly anywhere and get some skills in internet marketing. Many of those courses include levels of detail and complexity that only the most seasoned marketing professional can follow. We’re not here for those professionals.
This is for the small business owner who is trying to do their own Internet Marketing. It can be a very expensive endeavor to hire this out. Knowing just a few of the most important areas to focus time on can yield great results.
- Understanding your Target Market
- Ways to develop engaging content
- Internet Marketing basics
We also include the information for the social media manager or executive to achieve enough working knowledge that they can:
- Understand key terminology in outsourcing proposals.
- Know what results are typical and hold employees and contractors to account.
- Understand what you need and what you don’t need.
There are 4 key areas we focus on. E-Marketing, Search Engine Marketing, Social Media Marketing and Web & SEO. These are modules you can learn about individually or as part of a package program.
E-Marketing, or more commonly referred to as Email Marketing, is what we’re all pretty used to. Sending your prospects, customers, and other interested people information about who you are, what you do, and maybe even about how they can work with you.
Search Engine Marketing (SEM)
SEM is the term we use for buying keywords on search engines to get your content more easily positioned to the people you need to see it. There’s more to it than just buying a search term, and with some knowledge you can make the most out of your SEM dollars.
Social Media Marketing (SMM)
From Ask.FM to Twitter, and everything in between, there’s dozens of social media platforms out there and any one might have some or all of your target market. While they are all different, there are some key strategies that apply to all that we will help you understand.
Web & SEO
Your website is integral to your Internet Marketing. Most everything else links to it in some way. The SEO value of the page also has an impact on your SEM spending needs. So much of it is tied together! You don’t have to be a web developer to understand web pages or SEO.
Getting on our mailing list today will get you at the front of the line for these training opportunities. Early signups mean huge discounts as well. Get the competitive edge over your peers by implementing cost-conscious and effective marketing efforts!